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after nearly twelve months of delays!
Would you like an example from the world of business?
Dan Poynter is a dear friend and internationally
recognized expert on self-publishing. He s written several
books, including the famous Self-Publishing Manual. Dan
also conducts weekend seminars in his home on how to
self-publish and market your own book. He s been offering
this seminar for over ten years, has helped hundreds of
people, but has always struggled to get people to register
for the event. One day Dan called me for my help.
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Joe Vitale
Joe, I want you to write a brochure for me that is so
powerful that people sign up for my seminar without my
having to do a thing.
Notice what Dan was doing. He knew what he didn t
want (to pull teeth to get people to come to his seminar)
and he knew what he did want (to have people call and
register easily and effortlessly). From those two steps he
was led to calling me. When I agreed to create a new
brochure for Dan, what did he have to do?
Let go.
He had to let go. He had to trust that he hired the right
guy and all would be well. While he didn t know it, letting
go is a key step in the manifestation process. He was
intuitively following it.
I designed a flyer for Dan, he loved it, and he printed it.
A few weeks later I called him and he said, My seminar is
already sold out.
It is?! I yelled, delighted. But Dan stopped me in my
tracks.
But it isn t due to your flyer, he said.
It isn t?
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Spiritual Marketing
The seminar sold out two weeks ago and I only last
week mailed out the new flyer. There had been a delay in
the mailing.
Then what happened? I asked. Why did it sell out?
Dan didn t know. But here s my guess: As you know
by now, the energy you give out brings the results you get.
When Dan stated his new intention, and allowed me to
create a new flyer for him, he was changing the inner signal
he was sending it. Once you change the way you are inside,
the outer world changes. Dan didn t even have to mail his
flyer out. People picked up on the signals in the air and
responded.
Crazy? Maybe so. But as I ve pointed out throughout
this book, the energy you give out attracts and creates the
results you get. Change your inner energy and you change
your results.
(And for the record, I later saw Dan in Chicago, where
he told me that due to my new brochure for him, his August
seminar sold out in the previous JUNE.)
The following story reveals how my latest (and in many
ways greatest) dream just came true. I am sharing it with
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Joe Vitale
you in the hope that it inspires you to go for your own
dreams. It s all about the power of setting an intention and
then letting go of it...
If you ve never seen the famous Nightingale-Conant
giant catalog of audiotapes on business, motivation, self-
help, relationships, health and spirituality, reach over to
your phone right now and call 1-800-525-9000. Or visit
their site at http://www.nightingale.com. Request the
catalog. It s free and well worth browsing.
I wanted to have a tapeset of my own in the
Nightingale-Conant catalog for many years. I wanted it for
the prestige, as well as for the profit. I wanted to be among
their roster of greats: Tony Robbins, Tom Peters, Deepak
Chopra, Bob Proctor, Joe Vitale, Brian Tracy, and Wayne
Dyer.
But until Autumn, 1998, this desire had only been a
dream. Despite the fact that I always sent Nightingale-
Conant my new books as soon as they were published, I
could never seem to ignite their interest in my work.
But I never gave up. I simply held onto the dream,
trusted that something would give sooner or later, and kept
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Spiritual Marketing
doing my thing: Writing what I hoped were inspiring and
informative books.
And then something amazing happened.
One day a man began sending me e-mail, asking
numerous questions about marketing in general and P.T.
Barnum in particular. He was a fan of Barnum s and loved
my book, There s a Customer Born Every Minute. I
answered all of his questions, glad to help.
Then one day I received a shock. The man sent me e-
mail saying, If you ever want your material considered by
Nightingale-Conant, let me know. I m their Marketing
Project Manager.
You can t imagine my surprise. Or my delight.
I immediately Fed-Xed all of my books, my video, and
my home study course (six audiotapes and a workbook) to
my new friend at Nightingale-Conant. He didn t like
anything I sent. Instead, he LOVED everything I sent. And
right then and there he began the long process of selling
Nightingale-Conant on me.
After eleven months of calls, faxes, and many Fed-X s,
I am proud to announce that Nightingale-Conant is carrying
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Joe Vitale
their first product by me. It s called The Power of
Outrageous Marketing.
This amazing story illustrates many lessons:
...The power of a dream (I held my vision of what I wanted
for years).
...The networking potential of the Internet (My
Nightingale-Conant contact found me at my website).
...The miracle that comes from having someone who
believes in you. (My contact believes in me to a staggering
degree, and told me so over and over again for eleven
months.)
...The true magic that occurs when you are in alignment
with your life s purpose and doing what makes your heart
sing...
...And the power of letting go.
And I m sure there are other lessons in this story,
lessons that you see and I don t. Again, I am sharing this
with you in the hope that it sets your own heart on fire,
awakens something in your soul, and urges you to go for---
and get---your own dreams.
And here s something else to think about:
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Spiritual Marketing
According to research done at Spindrift Foundation on
the power of prayer, a Thy will be done prayer gets more
than twice as many results as a specific give me this
prayer. That s why it s so important to end your request for
anything you want with the magic words, This or
something better.
When I was writing my book on P.T. Barnum, I went to
the famous showman s grave in Bridgeport, Connecticut. I
had a moving experience there, which I wrote about in my
book. But what I want to share with you here is what I saw
written on Barnum s gravesite marker. To my surprise,
carved in his simple concrete headstone were these magical
words, words that Barnum relied on throughout his colorful
life:
Not my will but thine be done.
Those magic words worked for Barnum, helping him to
survive personal and professional disasters, and helping
him become one of America s first millionaires, and those
words can work for you, too.
In other words, trust the universe.
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Joe Vitale
You can ask for whatever you want to do, be, or have,
but also be willing for the universe to give you something
better. End all of your requests with the phrase, This or
something better and you will be letting the universe know
that Thy will be done is of highest importance.
Why is this so? Because the universe can see the big
picture while your ego can t.
Your job is to ask for what you want, and then to act on
the inner nudges you get to do things, like make phone
calls, write letters, visit a certain person, or whatever. Bob
Proctor, in his wonderful book, You Were Born Rich, puts it
this way:
Learn to follow the quiet voice within that speaks in
feelings rather than words; follow what you hear inside,
rather than what others may be telling you to do.
The universe itself will act to move you to what you
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